Is the CHR Radio Station decline their listenership?

THE FORMER CHR STATION. The photo above is the Citystate Center where the studio of 97.9 Home Radio Manila is located. Home Radio was a CHR station before it came back to the original easy listening format in June 2017. (Photo courtesy of Google Street View)

This post is obviously an opinion of an admin.

The answer is maybe because in key cities in the Philippines like Manila, Cebu, Davao, Gen. Santos, Cagayan de Oro, Bacolod, Baguio, and Legazpi have CHR radio stations but the number of them is limited. But I am very curious to that question, is CHR stations decline their listenership? Here are some reasons if the answer of that question is yes:

Digital Bandwagon

Say thanks to the internet because music lovers can stream music through Spotify or music videos through YouTube or they can download those music or music videos online. So, due to the digital bandwagon, millennial and Gen Z music lovers are now switched to the digital world to discover more music.

Reformatting of the former CHR stations

Due to the bandwagon that I said earlier and some financial reasons or mismanagement rather, some CHR stations was signed off to their format and they switched to another format. Those examples are Campus Radio (now Barangay FM), OK FM, Oomph! Radio (now Halo Halo Radio), UFM 105.5 Pampanga, and Home Radio.

Campus Radio

Owned by Radio GMA Network, was a Number One Pop Music Station from 90s to mid 2000s. It was popular in playing contemporary hits. But due to the financial reasons, the management of RGMA decided to rebrand the Manila station as Barangay and reformat as masa station in February 2007. However, the Campus brand was still used in most provincial stations until those stations were finally rebranded as Barangay in 2014.

OK FM

Owned by PBN Bicol, was one of the most listened pop stations in the Bicol region until 2011 when OK FM Naga became a news FM (but it was reverted as OK FM in 2014) and the Naga and Legazpi stations were became a masa station by the year 2014.

Home Radio

Since the last quarter of 2014, Home Radio was became a CHR station from being a masa station. Owned by Aliw Broadcasting Corporation. Home Radio aired the Fave Five, H20 Countdown, Twilight Zone, and Guilty Pleasures. In June 2017, the station was reverted to their original easy listening format.

Oomph! Radio

Since 2014, Oomph! Radio was a CHR radio station in Cebu, Davao, and Zamboanga owned by Viva. In midyear of 2016, the Oomph! brand was dropped and it was simplified to the frequency branding. But later, the Oomph! brand was reborn but in the following year, it was dropped. In May 2017, the Oomph! stations was rebranded as Halo Halo Radio, an all time OPM radio station.

UFM 105.5 Clark

It was a CHR station since the year 2015. This station is located at Clark, Pampanga. In earlier this year, this station was reformat as an easy listening radio station.

Conclusion

CHR music lovers may also find an alternative for those stations that I mentioned above. Here are these (based on my observation):

Metro Manila

  • 87.5 FM1 (owned by Philippine Broadcasting Service)
  • Wave 89.1
  • Magic 89.9 (owned by Quest Broadcasting Inc.)
  • Monster RX 93.1
  • Mellow 94.7
  • 99.5 Play FM

Luzon

  • 96.7 K-Lite Baguio
  • 96.7 K-Lite Olongapo
  • 89.5 Subic Bay Radio
  • 94.7 Spirit FM Legazpi

Visayas

  • Magic FM Bacolod
  • Magic 92.3 Cebu
  • Magic FM Bohol
  • Radio Boracay
  • Monster BT 105.9 Cebu
  • Y101 Cebu

Mindanao

  • Magic 95.5 Zamboanga
  • Magic FM General Santos
  • Magic 89.1 Davao
  • Magic 89.3 Cagayan de Oro
  • Monster EZ 88.7 General Santos
  • Monster BT 99.5 Davao

I don’t really include the following:

  • Yes! The Best – because most songs on their playlist is not really heard on CHR station and all the DJs are speaking so-called balbal language.
  • GV 99.1 Angeles – because I think it is a masa station and it is not a CHR station but I think it was a CHR station before but later it was converted into a hybrid radio station.

Photos that was used by the author is copyright to their respective owners. No copyright infringement intended.

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Chakuy Reaction No. 5

Salita ni Admin

Bilang pagdiriwang sa taunang Buwan ng Wika ngayong Agosto. May pagka-wikang Filipino muna ang aking mga ilalatha sa loob ng buwang ito.

Nagbabalik ang MTVph!

Nagbalik na ang halos walong buwan na paghihintay, ang MTVph. Hindi kase ako natuwa sa panahon ng MTV Pinoy dahil sa diumano’y paboritismo na kung saan puro kanta ng mga artista ng Viva (halimbawa, Jadine) ang laging pinapalabas roon. Magandang balita ito para sa akin na isang tagahanga ng musika lalong lalo na ang musikang sariling atin.

Ang Bestfriend Mo sa Bicol

Posible na bago matapos ang taong ito (di pa sigurado ng mahimyento ng RMN), magsisimula na sa himpapawid ang 91.1 IFM Naga. Ito ay dating DWNX RMN Naga na lumipat na sa AM 1611 kHz. Pero, naka-hook up muna ang IFM Naga sa 93.9 Manila hangga’t di pa ito ilo-launch (Base ito sa aking obserbasyon noong Mayo na kung saan dinaanan ng sinakyan kong bus papuntang Maynila mula dito sa Albay, ang Naga).

Chakuy Radio sa Spotify

Mapapakinggan na ang paborito mong mga kanta sa Chakuy Radio. I-follow niyo po ito sa Spotify, enjoy, and keep updated!

Chakuy Radio 1 – OPM

Chakuy Radio 2 – Foreign Popular

Chakuy Radio 3 – Easy Listening (As played on Home Radio and Easy Rock)

Other Gossips

Dahil may importanteng gawain muna ang inyong lingkod, ipagtutuloy ko ang paglalathala sa ika-11 ng Agosto, Biyernes ng gabi.

CHAKUY SPECIAL ARTICLE: Reasons Why Music Channels is Near to Exist

DISCLAIMER: Ang opinyon o views sa naturang blog post at OPINYON LAMANG ng admin at hindi nakokonektado sa anumang organisasyon o ahensya. WALA PO AKONG MGA HARMFUL OPINIONS TUNGKOL SA MGA PERSONALIDAD. IN SHORT, HINDI PO ITO FAKE NEWS!!!

 

Simula mula 90s hanggang 2016, nagiging habit ng bawat Pilipino ang panonood ng mga music channels gaya ng Myx at MTV, pero sa paglipas ng panahon, unti-unti nang kumukonti ang mga nanonood nito nang dahil sa mga sumusunod (bukod sa pagkawala ng Myx sa Channel 23 noong 2014 at pagtanggal ng MTv Top 20 OPM Countdown sa TV5 nitong nakaraang taon):

 

NAKAKASAWA – Nakakasawa talagang panoorin ang mga music video at minsan ay paulit-ulit.

 

TECHNOLOGY – Dahil sa demand ng YouTube at mga music streaming apps tulad ng Spotify at Soundcloud. May ilan din na nagdadownload ng music video o music audio galing sa mga naturang sites. Demanded rin ang mga nagbebentang mga CD ng mga kanta sa mga bangketa at palengke.

 

RADIO RENAISSANCE – Sa mga di afford na magstream sa YT, Spotify, at Soundcloud, sa radyo (sa FM) na lang sila making. Isang tune in lang sa stereo o isang saksak lang ng earphones, pwede mo nang pakinggan ang mga kanta mula sa mga local FM radio stations.

 

May mga music channel block naman sa Free TV gaya ng CLTV 36 Music Zone sa mga taga-Central Luzon, Brigada Music Video ng Brigada TV sa mga taga-GenSan at Net 25 Letters and Music sa mga taga-Metro Manila at mga piling lugar. May MYX Block pa rin sa KBO ng TV Plus pero kailangan ka lang po mag-load and for limited areas only.

 

ABANGAN NIYO PO SA LUNES ANG AKING SPECIAL ARTICLE TUNGKOL SA ASEAN SUMMIT.